Best practices to attract, engage, and retain discerning consumers
Customer Engagement 28 min listen
The typical software selling strategy is dead. In a market where there is less and less time to influence customers’ decisions, can customer marketing help companies get ahead?
Customer Engagement 21 min read
Email marketing is one of the most effective tactics a business can use. This guide walks you through starting your first email campaigns, and successfully scaling them as you grow.
Customer Engagement 9 min read
We recently hosted the debut session of our CX for Growth webinar series, with guests Great Question. Here are three of the most important takeaways.
Customer Engagement 11 min read
As third-party data cookies become a thing of the past, discover how Intercom already thrives on first-party data to create great customer experiences.
Customer Engagement 3 min read
Anna Griffin, Intercom’s CMO, recently spoke about the future of engagement at AdWorld. If you didn’t make it, here’s a recap so you can catch up on what you missed.
AI & Automation 9 min read
With the right setup, a marketing chatbot can power your strategy so you never miss a lead.
Customer Engagement 26 min listen
For years, businesses have structured their marketing and sales strategies around the funnel. But as we devise better ways to engage with our customers, maybe it’s time we evolve our metaphors, too.
Customer Engagement 8 min read
74% of consumers are now at least somewhat likely to buy from brands based on experiences alone. So how can you create a customer experience that stands from the competition? We’re sharing our top five ways you can easily set your CX apart.
Customer Engagement 9 min read
Want to create effective, engaging surveys that capture – and act on – customer feedback? Here are our best practices.
