Customer Engagement 6 min read
Successful customer onboarding never stops
As your product evolves and changes over time, you’ll invest money and time in new features, big product launches and…
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 7 min read
Reduce churn by re-engaging your customers
Churn is one of the most important metrics tracked by today’s startups. But also one of the most misunderstood. We’re…
Customer Engagement 3 min read
Q&A: How do you decide what to write?
Given that we’ve invested so heavily in content over the years, we’re often asked about what this looks like day-to-day….
Customer Engagement 4 min read
5 simple messages to engage your customers
If you’ve never designed a messaging schedule for a product or app, there’s always low-hanging fruit and quick wins.
Customer Engagement 3 min read
How to send good email – opens, clicks, conversions
A badly-written email is about as effective as a love letter addressed “To whom it may concern.” Don’t waste your…
Customer Engagement 6 min read
Prioritizing product announcements in a SaaS world
When everything you ship presents a marketing opportunity, there’s a tendency to announce everything. Don’t do it. We’ve all heard…
Customer Engagement 3 min read
In praise of editing
At Intercom we’re lucky to work with many, many talented engineers, designers and researchers. The best editors serve as proxies…
Customer Engagement 13 min watch
The right way to challenge your competitors
Seth Godin once said, “Your fair share isn’t going to be yours unless you give the public a reason to…
Customer Engagement 32 min listen
Intercom’s Matt Hodges on product marketing
As Intercom’s original marketer, Matt has been instrumental in shaping our go-to-market strategy around the Jobs-to-be-Done methodology and scaling marketing within…