Customer Engagement 4 min read
How we redesigned our blog, Inside Intercom
We pride ourselves on the fact that Intercom has become synonymous with high quality design and content. But we never…
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 5 min read
5 messages for every onboarding campaign
Most of the writing on onboarding focuses exclusively on what’s happening on the interface. Advice on modals, tooltips, and gestures…
Customer Engagement 14 min watch
Content as a growth engine for your business
Would anyone argue that content marketing can be one of the most cost-effective tools for growing a business? That’s probably why…
Customer Engagement 26 min listen
Inside Intercom Boston startup panel
At the recent Boston stop on our Inside Intercom World Tour, I invited leaders from three of our favorite local…
Customer Engagement 1 min read
Do you really need that meeting?
Good meetings require a few things – an owner, an objective, and an outcome. But an even more fundamental part…
Customer Engagement 3 min read
Your brand is an experience not a logo
Too often a new logo is seen as the antidote to real company issues, like churn or stagnation. Logos are…
Customer Engagement 4 min read
The power of data-informed marketing
Marketers know instinctively their work impacts the bottom line (traffic spikes, growing signups), but they don’t always know which work…
Customer Engagement 1 min read
Word of mouth
Word of mouth is the first traffic source. You can’t put a price on its value, and it sure as…
Customer Engagement 2 min read
How to market mobile
If you want to market mobile, using phrases like “on the go” and “at your fingertips” are meaningless. When the…