Customer Engagement 10 min watch
How to market the Job-to-be-Done
What job are customers hiring your product for? At Intercom the answer to this question informs our entire go-to-market strategy,…
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 27 min listen
MarketingProfs’ Ann Handley on content marketing
Ann has been writing and consulting on content marketing for almost 20 years, and was one of the first practitioners…
Customer Engagement 34 min listen
Brian Balfour on creating meaningful growth
As VP of Growth at HubSpot, Brian oversees the growth teams for new products such as Sidekick and HubSpot CRM. You may…
Customer Engagement 39 min listen
Atlassian’s Jay Simons talks SaaS marketing
Atlassian is also one of the hottest pre-IPO enterprise companies in Silicon Valley, with the kind of high-growth numbers that…
Customer Engagement 7 min read
Write books worth reading
They say everyone has at least one book in them. That might be true but the problem is getting it…
Customer Engagement 5 min read
Lessons learned from scaling a blog
Time is at a premium during the early stages of a startup. You’re simultaneously trying to create a product, attract…
Customer Engagement 3 min read
Podcast: Intercom’s go-to-market strategy
When you uncover the jobs that your product is hired for it can inform your entire go-to-market strategy. While Jobs-to-be-Done…
Customer Engagement 5 min read
Being busy is lazy
Despite popular belief, time is not your obstacle – you are. As an executive assistant for the VP’s at Intercom,…
Customer Engagement 8 min read
How to show customers the value of free
The way technology is sold to businesses has changed fundamentally in the last decade and as a result so has…